What happened to us, men? Somewhere along the line, we lost a part of ourselves. We started manscaping, our jeans got skinny, and we began ordering light beers at bars. We cashed in our masculinity for sensitivity, traded steaks for salads, and let our hands get soft when we exchanged keyboards for tools.

But we didn’t truly give up hope until we let it become acceptable to give a man a wicker gift basket, wrapped in cellophane and filled with all sorts of fragrant smelling lotions and soaps and tiny jars of fruit preserves and fancy chocolates.

No more. We’re taking a stand, and that stand is in the shape of a wooden crate jam-packed with stuff guys actually want. That means delicious and awesome snacks and none of that ridiculous fake fluffy sawdust stuff.

When you order a Man Crate, we pack it up with pride, seal it shut, and ship it off to its new home with a crowbar—because opening something should require a tool, not a double-click. We’re pretty sure the only way we could make these more masculine is if we air dropped them with a special operations team that kicked your front door down and delivered them into your living room (and we’re working on that).

So fellas: ship your buddy a Man Crate, and remind him that when he holds the line against the onslaught of lightly-scented, pastel-colored, wicker basket emasculinization, he’s not standing alone.

And ladies: send the man in your life a Man Crate and show him that you believe in the hairy-chested, bear-fighting superhombre that still lurks in his heart.