Cute concept that falls flat when the big reveal is over. The work of opening the glued box is seemingly the highlight of these gifts as the contents were underwhelming. 4 bags of salty potato chips and 1 piece of foil-wrapped smoked salmon with a lot of packing paper. You could recreate this at home with Lay’s and Chicken of the Sea and duct-tape it into a tackle box for a lot less cost and similar humor value. Oh well. It’s the thought that counts, right?