I bought this as a birthday present for my son and upon opening he noticed that most of the rubs look more like a salt mixture and everything is still very coarse in texture and in order for it to be an actual rub, it will have to be ground down to rub consistency. There is no way to return this item since it is a food item even if nothing has been opened so he is going to have to put in the extra work to make it actually rub consistent. This along with the fact that most of it looks to be very salt heavy is disappointing to me.