With a recent history of elaborate April Fools’ Day pranks, including genetically engineered prehistoric jerky and service that lets you ship yourself along with your gift, the expectations were high for our next gag.
We unanimously landed on Porch Piracy Protection, a service gift givers could add to their order to ensure their gift wouldn’t be stolen from the recipient’s doorstep. It went over fairly well, tricking good number of customers and catching some attention in write ups by Time, USA Today, CNET and The Washington Post, among others.
Since this is one of our favorite projects of the year, we thought we’d offer a peek behind the curtain and reveal some of our little production secrets during the Porch Piracy Protection video shoot.
The baboon in the video is actually two different baboons. This is Kamila giving her best “up yours” gesture. We were told not to get too close to Kamila.
After arriving at our final edit, we scrambled to put together the landing page, email, site banner and social media posts to spread the word about Porch Piracy Protection. The joke went over well with customers and the media. But we never joke around when customers don’t have a perfect experience. While the service is indeed fictional, we still stand behind every gift we send. Our High Five Guarantee may not include baboons, but it does come with our promise for 100% satisfisfaction.